http://thisisliving.lbi.co.uk/
The Idea.
PLAYSTATION 3 is a living, evolving games console - the Cell processor and network platform interact and evolve in real time.
Therefore the campaign launch microsite is also a piece of living, evolving entertainment.
The idea for the campaign is a virtual hotel and the guests that find themselves there. Visitors can explore their rooms – and deduce for themselves what living is all about.
A truly interactive, groundbreaking, ever-changing experience. Just like PLAYSTATION 3.
AWARDED CAMPAIGN DIGITAL SILVER - LEISURE AND ENTERTAINMENT CATEGORY
CURRENTLY ALSO BIMA NOMINATED, BEST WEBSITE, BEST INTEGRATED CAMPAIGN.
