The brief.
Dramatise the proposition: ‘Celebrating femininity’.
The idea.
This is girl is a community where girls can share their opinion on what being a girl is all about.
The campaign aims to inspire girls to express themselves, whether by online ads, MySpace skins - or simply being spured on by a film of boys who, naturally, get it wrong!
This large-scale campaign is running in several major markets including the UK, Germany and Russia.
BIMA AWARDS SHORTLISTED (NOV 2007) BEST COMMUNITY WEBSITE
This award seeks to recognise the huge significance to users, brands and society that the democratisation of the web delivers. The award will be given to a website or campaign that is judged to best support and utilise interactions between communities of interest.
